Let’s rethink beauty.

As a beauty brand, our thoughts revolve around people. The people in our community: our customers, our followers, influencers, our team, ourselves. Everything we do is inspired and influenced by people. That means different opinions, tastes, habits, emotions, charisma.

We are all about diversity. Diversity of people's beauty. Beauty from within and without. We don't want to focus only on external beauty and diversity. We believe that beauty goes deeper. We believe that diversity goes deeper. We see beauty in individual, authentic and inspiring radiance. 

As a Conscious Beauty Brand, it's important for us to convey that beauty and diversity is much more than just something external. It's about how you feel and showing who you really are, what you stand for and how you act. Beauty products can express your personality and underline your individual charisma. Beauty products can let you be yourself.

About us.

We are here to revolutionise the beauty industry. Our mission is to make beauty conscious and sustainable. That's why we create innovative beauty products in sustainable packaging that are better for you and the planet.
We strive for a dual power of beauty and mindfulness: making beauty sustainable by taking care of ourselves and our planet. We want to wake up this industry and offer better alternatives. Conscious Beauty. Better for you. Better for our planet.

Conscious Beauty manifesto.

We're driven by innovation and making sustainable beauty products that are better for you and our planet.

For us, conscious beauty is the future of beauty: it's not just about how you look, it's about how you feel. When you embrace your unique self from the inside out and live your life to the fullest, your energy radiates to all those around you.

Together we're changing the game and freeing ourselves from superficial beauty ideals. Together we're rethinking beauty.

We don't strive for perfection as we believe this is neither sustainable nor enjoyable.
We believe in real, authentic beauty. We believe beauty is for everyone.


We are aware that we are still at the beginning and that we cannot do it all alone. To change the beauty industry, we need everyday heroes who live consciously and pursue a common goal with us. Product by product, ingredient by ingredient. We may only be at 80%, but we are 100% motivated.
On the way to a better future, every step counts.

Are you with us?


We are aware that we are still at the beginning and that we cannot do it all alone. To change the beauty industry, we need everyday heroes who live consciously and pursue a common goal with us. Product by product, ingredient by ingredient. We may only be at 80%, but we are 100% motivated.
On the way to a better future, every step counts.

Are you with us?

gittis history.

"What would you do if you weren't afraid?"

To the question "What would you do if you weren't afraid?", an answer popped into my head very quickly: Nail polish. At that moment I couldn't say the thought because it was foreign to myself, but I started researching that night. The first time in my life on the subject of nail polish. What I found out shocked me.

Did you know that some lacquers use scale insects and fish scales as pigments? Since then, I've never stopped thinking that there is a better way - more sustainable and healthier! I want to revolutionise the beauty industry and develop new kinds of products that are better - for us and the planet.

As the namesake for this great endeavour, there could be none better than my mother, nicknamed Gitti. She always encouraged me to stand up for my dreams. gitti is no longer a dream. We are growing and still have a lot of plans.

- gitti founder Jenni -

Did you know that some lacquers use scale insects and fish scales as pigments? Since then, I've never stopped thinking that there is a better way - more sustainable and healthier! I want to revolutionise the beauty industry and develop new kinds of products that are better - for us and the planet.

As the namesake for this great endeavour, there could be none better than my mother, nicknamed Gitti. She always encouraged me to stand up for my dreams. gitti is no longer a dream. We are growing and still have a lot of plans.

- gitti founder Jenni -

Our team.

Conscious Beauty made in Berlin

We are the team behind gitti. We live diversity in everything we do and believe in authentic, approachable beauty. Our vision and daily drive is to revolutionise the industry, to make it conscious and sustainable - for our society and our planet. We believe that our diverse experiences and perspectives are our greatest strength. Only by staying curious, constantly listening and learning from our community can we make a difference. Founded in & inspired by the colourful streets of Berlin, we share our ideas and thoughts and bring gitti to life together. We may only be 80% of where we want to be, but we are 100% committed.

From the gittiversum

Behind the scenes

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Pay by

PayPal
Klarna
Visa
Mastercard
Amazon
Apple Pay
iDEAL
Bancontact